NEWS AND TIPS
By Joshua Brennick
Often times, we hear many questions about Facebook Pages disappearing without any reason. A good percentage of the time this is due to Facebook Accounts being disabled. Over the recent few months, there has been an increase in Facebook ad accounts and entire Business Managers disabled without warning. This can be a worrisome thing for business owners and marketers who are in charge of social accounts.
If you find yourself in this position, below are five tips that will help you avoid getting banned from Facebook's advertising tool, that are then followed by five additional steps to getting accounts reactivated, sometimes in less than 24 hours if lucky.
1. Ensure Your Ads Comply With Facebook's Advertising Policies.
The most common reason accounts get shut down is for violating Facebook’s policies. The policies aren’t the long paragraphs of legalese you might expect. Even though they are easy to read, unfortunately they can be ambiguous, so do your due diligence.
2. Ensure Landing Pages Are Compliant.
3. Run Frequent Engagement Ads.
Your account has an invisible quality score. When that score falls too low, Facebook will disable it. Running ads that deliver value and engage your audience builds a positive track record that cushions the negative feedback more aggressive ads may receive.
4. Avoid Attempts to Game The System.
Robots are the most common reason for disabled accounts. They won’t appreciate your bright idea to slide through the rules on a technicality. Follow these steps to avoid the most common policy violations:
5. Clean Your Account.
Segregate resources between accounts by removing account managers who no longer need access,and use a separate payment method for each account. Delete disapproved ads from your account immediately, as they lower your account’s quality score.
If your Facebook ads account or Business Manager is already deactivated, here are the five-steps to get it back, even if you’ve received a message that the decision is final.
1. Understand It's Most Likely Not Personal.
Remember, Facebook automates most of the platform’s actions. This speeds up getting your ads live, but leads to contradictions like approved ads that later become disabled. Don’t take it personally.
2. Be Overly Appreciative.
Accounts often stay shut down because of frustration taken out on customer service reps. Who do you think they’ll go the extra mile for to help? Yes, the people who are apologetic and appreciative. Although you’re beyond upset, avoid the urge to take it out on Facebook. Before you appeal your disabled account, write a letter and include all of your frustrations -- then delete it. With Facebook, avoid any signs of anger, such as all-caps shouting or condescending tones. Instead, share how much you appreciate the representative’s efforts to help recover your account.
3. Admit Full Responsibility.
If Facebook doesn’t tell you the reason for the deactivation, research to find out which of the policies you may have violated and take responsibility. Even if you believe it’s Facebook’s fault, don’t make excuses or place blame. You can say, “I think there was a mistake,” but steer clear of putting the blame on Facebook.
4. Take Precautions to Prevent Future Violations.
Wrap up your communication by explaining the system you’ve put in place to make sure policy violations won’t happen again. It would be very wise to have a system actually created. It’s not recommended to lie just to get your account reactive.
5. Don’t Accept The “Final” Answer.
If the data within the account is important, reach out once or twice a week until you get to communicate with a human willing to help. Understand most chat representatives may not have immediate authority to take action on your behalf, but always ask if there are additional actions you can take. Occasionally you’ll discover a new direction to pursue.
Recovering a disabled Facebook ad account or Business Manager is ultimately at the discretion of Facebook. Although no one can promise you’ll get your account back, following these steps will help avoid getting your account shut down and speed up retrieving it when possible. Once again, remember to seek legal counsel where appropriate.
JBrand Media was founded in 2013 by Joshua Brennick, 2019 recipient of The Nashua Telegraph "40 Under Forty" award, with the purpose of helping educational institutions and businesses utilize digital marketing to achieve their marketing and sales goals. Since the launch in 2013, JBrand Media has provided successful services to many clients in various industries ranging in size from small to large.