NEWS AND TIPS
By Joshua Brennick
It is no question in today’s world that digital marketing should be a part of your business model. One question that can cause a hurdle to giving digital marketing the proper amount of attention it needs is deciding who will handle your digital marketing needs.
Digital marketing is consist of multiple channels of online communication that include but limited to Social Media, Reputation Management, Email Marketing, Video Marketing, SEO and blogging.
While there are benefits to having someone in-house handle your digital and social marketing needs, this is a decision you may want to think long and hard about and consider that at the end of the day, overall it may be a wiser decision to outsource.
Here are 3 reasons why you should consider outsourcing your digital marketing:
1. Outsourcing Makes Cents
Yes, you read that correctly. It is not a spelling error. Outsourcing does save your business in the long run in many ways, including financially. Hiring staff usually requires a somewhat steep salary. The national average salary for a Digital Marketer is $60.414, and the average salary for a Digital Marketing Manager is $99,914. Not to mention the health benefits, vacation, sick pay, unemployment insurance, workers’ comp insurance, etc. Those aren’t the only financial factors that should play into your decision. You also have to factor in the costs involved with advertising, both digital and traditional. Once you finalize the overall cost of hiring a full time employee, outsourcing digital marketing with an experienced and reputable agency can cost anywhere from $600 to $20,000 monthly, depending on the level of services you need and the advertising you want to pursue.
Needless to say, outsourcing is much more budget friendly.
2. Higher Level of Expertise
Most small to mid-sized businesses are not able to appeal to the higher-level talent who cost a lot more to hire, which results in ending up with a more entry-level marketer.
However, agencies such as JBrand Media are built with marketers who have devoted their careers to advancing their knowledge in the area of digital marketing as well as continually researching trends and changes.
There is no question that agencies offer higher-level, more experienced talent at a fraction of the price of a full-time Marketer who may not have the ability to produce the quality you are looking for.
3. Easier to Manage
As a business owner or simply just someone that has a role within a business besides marketing, there really isn’t much free time for other duties such as managing the digital marketing properly. You have a business to run, staff to manage, sales to make, you don’t have time to worry about the marketing strategy and running it correctly to produce the desired results.
Outsourcing takes the marketing department out of the building and out of the way. Allowing you to focus on your responsibilities. If you decide to outsource your digital marketing, it is important to keep an open line of communication with the outsourced team. Monthly or weekly meetings (either in-person or via phone) are a good idea to make sure everyone is on the same page and goals are being met or worked toward.
Why Outsourcing is Best
Outsourcing will save you money and provide a more experienced marketing team that works when necessary and doesn’t waste your time or your money. While each situation may have its own unique needs, outsourcing can help you determine what will work best and give you more bang for your buck. If you are still not sure or have questions on outsourcing your digital marketing, contact JBrand Media today to have your questions answered.
JBrand Media was founded in 2013 by Joshua Brennick, 2019 recipient of The Nashua Telegraph "40 Under Forty" award, with the purpose of helping educational institutions and businesses utilize digital marketing to achieve their marketing and sales goals. Since the launch in 2013, JBrand Media has successfully worked with many clients in various industries and has evolved to what can be considered your virtual outsourced CMO.