By Joshua Brennick
A business owner is responsible for understanding many things, including the concept that when it comes to marketing, it’s very rare that you can continue to use the same strategy and have it continue to be effective and show the results you desire for a long period of time.
This concept is especially true in today’s day and age of technology where print is becoming increasingly ineffective and being replaced by mobile devices. The change in consumer behavior has been so rapid that it can be tough to keep up with but on the flip side, it has opened up amazing opportunities for business owners to market their business with the budget they have. There is no reason in today’s business world that you can’t utilize the same tools that the “big players” only had access to at one point. It’s becoming a level playing field and small to medium size business owners have the most the make of this change.
According to thinkwithgoogle.com, people use three different screen combos per day. It’s broken down that 81% of people use their smartphone and watch television at the same time while 66% reported that they used their smartphone while using the computer. Besides the obvious use of multi screens throughout the day, another pattern to notice is that a mobile device is used in both occasions. This statistic would support the study by marketingtechology.com, who states that 4 billion people use smartphones and 91% of adults have their mobile device within an arms reach 24/7. It’s also known that 3 billion searches take place on Google a day and it’s now considered the tool of choice for shoppers. A good majority of these people are not only searching on computers but mobile devices as well. You can target these shoppers the moment they start searching for the products they are looking for and be on the first page right with the “big name” players. They also stated that 78% of people trust recommendations of others over traditional advertisements and this is where social media advertising comes into play.
A shift that business owners should realize as well is that the audience you are aiming for are more apt to engage with your ad if it offers one of the three types of content that social media advertising can offer:
According to IDG Knowledge Hub, people are 70% more likely to visit a website after engaging with online ads. With Facebook advertising, you engage with the potential customers AND customers right on the ad.
The best part of all this advertising is that it is one of the most cost effective ways to reach your customers and potential customers. The next time you sit down and figure out how much you have for a marketing budget, be sure to include digital advertising in there because it’s one of the most cost effective ways to utilize a marketing dollar in today’s marketing while also seeing some amazing results.