By Joshua Brennick
Facebook and LinkedIn both offer the ability to increase your visibility in your local market which results in an increased ROI with your marketing efforts. Not only does it have a strong power itself to reach masses but there is also opportunities to integrate it with all sorts of other forms of marketing. If you looking to increase the effectiveness of you social media efforts, consider using these tips.
#1: Connect With Your Customers on Facebook
Facebook’s low organic reach can only go so far but luckily there are ways to keep a high engagement using certain strategies. One of the easiest ways to increase engagement on your posts is by boosting your posts. There are many helpful targeting tools to boost posts which are very accurate and successful if done right. Another tactic to increase reach and connect with customers is to share your Business Page post on your own personal Page to reach your friends and family. One final way to connect with your customers on Facebook is promote events. Are you running an upcoming special? Create an event on Facebook and promote it. This will add one more opportunity to connect with customers and potential customers.
#2: Find Leads on LinkedIn
LinkedIn allows finding local people to become an easy task. Simply search the title of the individual you are looking for and it will pull up all the results that fit that criteria. You can build new customer relationships easily using this social platform.
In addition to Facebook and LinkedIn, there are plenty other social platforms that can be utilized for marketing. It all depends on what type of business you are because each platform serves a different marketing purpose. If you’re interested in finding out what works best for your business, email JBrand Media at firstname.lastname@example.org.