By Joshua Brennick
If you don’t have a digital marketing plan in place or at least planned for the near future, now is the time to start it.
If you don’t have a digital marketing plan in place or at least planned for the near future, now is the time to start it. Digital marketing produces many results including both increasing your ROI and decreasing how much you spend. According to an article written in 2015 by marketing statistics experts, Hubspot, content marketing (social media, blogs, etc) generated 3 times as many leads as traditional outbound marketing AND costs 62% less. As a business owner, the combination of those two should be music to your ears.
If you are using a digital marketing strategy, great job! It’s now time to shift the gears up a notch and use what digital marketing has to offer in terms of statistics. Whether you use Google AdWords, have a social media page(s), email list or maybe all three and more, it’s important to understand what the role of each of those avenues serves and how to best utilize each. Not all companies are the same, therefore not all companies need every single avenue of digital marketing out there. Each business is looking to make money though, so each business does have a potential digital marketing opportunity, it just needs to be recognized and executed. That’s where a digital marketing audit comes into play. Whether you are or you are not utilizing digital marketing, an audit gives you a good understanding of how you are doing, what your competitors are doing and it will also give recommendations based on statistics and research on what changes need to be made for the best ROI.
If you would like to have a free digital marketing audit performed for your business, send an email to JBrandMedia@gmail.com.