By Joshua Brennick
Your business is your online storefront. The only issue is that when you are a physical location, you are only competing against your neighbors compared to online when your competing with thousands. Have a strong Search Engine Optimization (SEO) strategy is crucial in growing your organic traffic and sales. These are just three of the many strategies will help improve your business website placement on the SERP (Search Engine Result Page) when potential customers are searching for your product or service.
Did you know that ninety-seven percent of consumers search for local businesses online? That makes it very important to claim your business locations on a variety of online directories to improve your Search Engine Optimization (SEO) and bring more traffic to your site. There are a variety of services you can utilize to help claim your business locations on over 100 directory sites including Google Maps and Places, Bing, Apple Maps, Yahoo!, Foursquare, Whitepages.com, Mapquest, and Yellowpages.com. Another very important step to claiming your business is to ensure your customers are getting the correct information about your business by regularly updating the contact information and business hours. Be prepared to respond to reviews and have a systemic approach to handling those reviews.
It’s important to make sure that your website is gaining the exposure it needs in order to be found. You can achieve this by utilizing backlinks. These will help bring traffic to your website and help improve your SEO rankings. You can achieve this by including links to your website through e-blasts, social media, email signatures and integrating it into other marketing materials.
Search Engine Marketing
Search Engine Marketing (SEM) is a critical element of building visibility and gaining new customers. There are many benefits including the ability to optimize on the go, gain customer insight and increase new traffic to the website. Customers using product terms in searches, in all likelihood, are in the market for that product in the near future and are looking to see what options, especially local options, are available. The ability to hyper target keywords and customers will help make the most of your marketing budget. You can also use a variety of other ad types to supplement SEM to increase call traffic, as well as capture customers looking to take the next steps online.